One of the most important skills you can learn as a designer is how to choose type. This is because text is one of the primary ways designers can communicate with users. Typography can make or break a design.
There’s a beauty and complexity to typography. Some people devote their entire careers to type. Thankfully, their work is well documented, so we have tons of online resources for typography.
This article is designed to serve as a starting point for helping you learn how to choose type for your designs. It will encourage you to explore fonts and font combinations beyond those you’re familiar with.
Link: https://medium.com/free-code-camp/typography-can-make-your-design-or-break-it-7be710aadcfe
Mine too! I always start with the typography, and try to make harmony with graphic and photographic visuals (if any). I consider it my challenge to only use typography to echo the feel of the project I am working on. Of course this interlaces directly with logo design.